Seoul Spring Festival

The ‘Seoul Spring Festival’ is Seoul’s representative culture and tourism festival where you can experience trends and sensibilities such as K-Beauty, K-Fashion, K-Pop, K-Food, and K-Art all in one place. Held in Seoul, the center of K-content that the world is watching, the festival offers a comprehensive view of Seoul’s diverse lifestyles and cultural charms. The stage for the 2026 festival is the Han River. It is an urban cultural festival that expands the entire Han River, which flows through Seoul, into a single festival space, showcasing programs that encompass both the water and the riverside. It is a participatory spring festival where the very process of walking, staying, and enjoying along the Han River becomes the festival experience. It is the most exciting cultural festival where you can encounter the dual charms of the Han River and spring simultaneously.