Chunhyang Festival (춘향제)

Taking place in Namwon, Chunhyang Festival celebrates the love between Chunhyang and Lee Mongryong, based on the famous Korean love story, Chunhyangjeon. Held since 1931, the festival aims to spread the story not only around Korea but to international visitors as well through hands-on experiences and moving performances. The highlight of the festival is the beauty pageant that attracts many people.